A History of the iPhone
Development of the iPhone began with Apple CEO Steve Jobs' direction that Apple engineers investigate touchscreens. Apple created the device during a secretive and unprecedented collaboration with AT&T Mobility at an estimated development cost of US $150 million over thirty months. Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. Instead, Cingular gave Apple the liberty to develop the iPhone's hardware and software in-house.
Steve Jobs unveiled the iPhone to the public on January 9, 2007 at Macworld 2007. Apple was required to file for operating permits with the FCC, but since such filings are made available to the public, the announcement came months before the iPhone had received approval. The iPhone went on sale in the United States on June 29, 2007, at 6:00 pm local time, while hundreds of customers lined up outside the stores nationwide.The original iPhone was made available in the UK, France, and Germany in November 2007, and Ireland and Austria in the spring of 2008.
Many would-be users objected to the iPhone's cost, and 40% of users have household incomes over US$100,000. In an attempt to gain a wider market, Apple retained the 8 GB iPhone 3G at a lower price point. When Apple introduced the iPhone 4, the 3GS became the less expensive model. Apple reduced the price several times since the iPhone's release in 2007, at which time an 8 GB iPhone sold for $599. An iPhone 3GS with the same capacity now costs $99. However, these numbers are misleading, since all iPhone units sold through AT&T require a two-year contract and a SIM lock.
Apple sold 6.1 million original iPhone units over five quarters. The company has now sold 33.75 million iPhones sold to date (Q4 2009). iPhone sales constitute a significant portion of Apple's revenue.
The back of the original iPhone was made of aluminum with a black plastic accent. The iPhone 3G and 3GS feature a full plastic back to increase the strength of the GSM signal. The iPhone 3G was available in an 8 GB black model, or a black or white option for the 16 GB model. They both are now discontinued. The iPhone 3GS was available in both colors, regardless of storage capacity. The white model was discontinued in favor of a black 8 GB low-end model. The iPhone 4 has an aluminosilicate glass front and back with a stainless steeledge that serves as the antennae. It too is available in black or white.
The iPhone attracts users of all ages.